Food Photography
Lighting in Food Photography
Light in the Food Photography is essentially the task of defining the volume of the dish or food to portray. In the post above mentioned the main objective of food photography is not one that show the product in a palatable , eat like giving. That is a task shared with the / The Home Economist (or stylist), which deals with the preparation and placement of the product and the photographer who has the task of lighting and framing the product.
Food Photography: The Volumes
Not the same light a steak dish a soup. What is the differentiating factor? The volume . In the first case, usually it’s volume is interesting to note, including the texture of the meat and juicy appearance. In contrast, in the case of soup, raw plate geometry and surface aspet it. Therefore in the first case we use a low angle, usually 45 ° to the horizontal, and if we use a soup encuandre zenith (orthogonal to the plane which supports the plate).
Lighting
Use a framing overhead and side lighting contrasted to highlight surface textures . We also use another flash at 45 °, diffused light (for example, a window of light from at least three or four times the diameter of the dish) which is responsible for lighting smoothly the rest of the dish . This flash is placed between 90 ° and 180 ° to above. In this way, we managed to light up the whole plate at the same time enhances the texture of the cream. Try to imagine how this dish would be if we used a frame at 45 degrees and you will notice the difference.
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Food Photography
Food Photography pursues the same objective that Advertising Photography in general show an object in the most attractive and appealing as possible in order to eventually induce purchase. Translated to the world of Food Photography we seek to present the food so tasty . The cotton test to see the picture, is to ask if it seems appetizing and if we want to eat what we see in the picture. If yes, then mission accomplished!
Food Photography: A Question of Photogenic
But how do we get what looks appetizing photograph? First, like everything in photography, there are foods (products or prepared meals) that are photogenic and others not. Therefore, this factor plays in favor or against us. For example, foods like an orange, a strawberry, a salad, etc.. are inherently photogenic (attractive colors and textures are regular and interesting). Instead dishes such as soups, cooked dish, a stew of meat in gravy, etc.. are nothing photogenic and therefore difficult to photograph well.
Food Photography with Perfect Perfect
Second, we need to get the food that we are photographing perfect (or almost). Not worth a strawberry or orange anyone either. They have to be perfect. There are two ways to do this: go to a regular supermarket and buy several kilos of this product and pray to display a perfect piece, or-more-attend recommended certain grocery stores that are dedicated to this and you can get parts you apply with excellent quality. Obviously this service has a price-and not cheap.